I’m someone who believes great design starts with understanding the bigger picture—how it fits into a brand’s story and connects with people. I approach every project with a mix of creativity and practical thinking, always focused on delivering results that matter.

I’ve been lucky to work with both big global brands like Dyson and smaller, fast-moving companies like LOAM and H+I Adventures. Each experience has shaped the way I think and create—from working on large-scale campaigns to rolling up my sleeves and making things happen for smaller teams.

I’ve also had the chance to live and work internationally with Dyson France and Lazer, which has taught me a lot about different ways of working and helped me become more adaptable, flexible, and resilient.

When I’m not working, you’ll probably find me out on the trails getting inspired by the outdoors, or plotting ideas for whatever’s next.