I’ve been lucky to work with both big global brands like Dyson and smaller, fast-moving companies like LOAM and H+I Adventures. Each experience has shaped the way I think and create—from working on large-scale campaigns to rolling up my sleeves and making things happen for smaller teams.

I’ve also had the chance to live and work internationally with Dyson France and Lazer, which has taught me a lot about different ways of working and helped me become more adaptable, flexible, and resilient.

At the heart of everything I do is a mix of strategy and creativity—making sure projects just look and resonate with the right audience.

When I’m not working, you’ll probably find me out on the trails, getting inspired by the outdoors, or plotting ideas for whatever’s next.