Mountain Bike United UX & UI Design
Defined the brand visual language, scaled it into UI design, and built the UX to support it — end-to-end design ownership for the global mountain biking community's all-in-one platform.
Mountain Festival content strategy
Led social activation end-to-end — +95% Facebook reach, +29% ticket sales against the prior year.
Outdoor Marketing Agency Brand Creation
Took an agency from zero brand to a fully systemised identity. Logo, site, and content engine driving a 400% YoY increase in client enquiries.
Dyson Hair Science Press Event Graphics
Sole in-country artworker for Dyson's Paris hair science press event, producing print-ready event graphics, lightboxes and flyer artwork for French press to brand standard.
Visual & Digital Design
- UI design in Figma
- Design systems & components
- Information hierarchy & layout
- Brand identity systems
Tools
A bit about me
I’m a brand-led visual designer who’s spent the last year moving fully into UX/UI for a digital product. I like getting the system right early — visual language, components, flows — so teams can ship with confidence.
Outside work I’m usually out on the trails.
Let's talk
Open to full-time visual/product design roles and select freelance briefs. Based in Edinburgh, happy to work hybrid or remote.
© Alexi Hall
Edinburgh, UK