Brand · Campaign · Content · Edinburgh

Brand, campaign and content design for teams who need to move fast.

12 years across Dyson, Lazer and early-stage teams. You work directly with me, from first brief to final files.

Start a brief →   See the work
LazerDysonShimanoH+I AdventuresMountain Bike UnitedGhostLOAM
Two walkers climbing a frosted Scottish hillside
+29%

ticket sales for Fort William Mountain Festival, through storytelling-led social

LOAM website on a laptop
~100%

year-on-year rise in client enquiries after the LOAM brand and website launched

€250K

content budget managed to build Lazer's first 3D asset system

Selected work

Recent projects and what they achieved.

View all work →

Campaign · Lazer

Lazer Cage KinetiCore: a flagship helmet launch, owned end to end.

Dyson V8 on a Milan metro platform

Campaign · Dyson

Dyson V8 Milan metro takeover

Brand · Digital

LOAM

Content · Social

Fort William Mountain Festival

Film · Ghost

Ghost E-Riot

Lazer KinetiCore helmet packaging designed by Alexi Hall

01

Graphic design

Identities, campaigns, packaging and print that hold together at every touchpoint.

02

Content

3D product renders, photo, video and AI-assisted imagery, art-directed to brand standard.

03

Digital products

Websites and tools, from user research to design and build.

From the archive

Photography, 3D and print from every project.

Lazer Cage shoot still
Dyson print campaign
Lazer helmet 3D render
Ghost behind the scenes
Lazer packaging

How I work

You sign off at every stage.

01 · Brief

Goals, audience, constraints.

02 · Direction

Agree the look before production.

03 · Develop

V1, V2 and Final rounds of every stage.

04 · Deliver

Final files and a clean handover.

Dyson V8 Milan metro takeover

Dyson

“Alexi brings fresh thinking and fast, thoughtful design solutions. A real asset to the team.”

Sarah Westbrook-Stewart, Creative Head, Dyson

About

I get the system right early.

I'm Alexi Hall, a freelance brand and content designer in Edinburgh. Over 12 years I've worked with Dyson, Lazer and early-stage teams building from scratch.

FigmaPhotoshopIllustratorInDesignPremiere ProAfter EffectsBlenderShopifyWordPress

More about me →
Ghost E-Riot rider on a Scottish hillside

Have a brief in mind?

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