Edinburgh, UK · Available for freelance briefs
Brand development & graphic design for teams who need to move fast
12 years across brand, campaigns and content for names like Dyson and Lazer, and for early-stage teams building from scratch.
Trusted by
What I do
Design, content and digital products for brands.
01
Graphic design
Identities, campaigns, packaging and print that work across every touchpoint.
Mountain Bike United UX & UI Design
Defined the brand visual language, scaled it into UI design, and built the UX to support it — end-to-end design ownership for the global mountain biking community's all-in-one platform.
Mountain Festival content strategy
Led social activation end-to-end — +95% Facebook reach, +29% ticket sales against the prior year.
Outdoor Marketing Agency Brand Creation
Took an agency from zero brand to a fully systemised identity. Logo, site, and content engine driving a 400% YoY increase in client enquiries.
Dyson Hair Science Press Event Graphics
Sole in-country artworker for Dyson's Paris hair science press event, producing print-ready event graphics, lightboxes and flyer artwork for French press to brand standard.
Brand & Creative Direction
- Brand identity systems
- Campaign art direction
- Packaging & product design
- Photo & video direction
- Digital + print versatility
Visual & Digital Design
- UI design in Figma
- Digital design systems & components
- Information hierarchy & layout
- Iconography & infographics
Delivery & Collaboration
- Client presentations & pitching
- Cross-functional & agile teams
- Developer handoff
- Production & print oversight
Tools
A bit about me
I’m a brand-led visual designer who’s spent the last year moving fully into UX/UI for a digital product. I like getting the system right early — visual language, components, flows — so teams can ship with confidence.
Outside work I’m usually out on the trails.
Have a brief in mind?
Open to freelance briefs in brand, campaign and content work. Based in Edinburgh, remote-friendly.