Freelance designer · Edinburgh, UK
Brand, campaign and content design for teams who need to move fast.
I'm a freelance designer with 12 years across brand, campaigns and content for Dyson, Lazer and early-stage teams. You work directly with me, from first brief to final files.
Selected work
Recent projects and what they achieved.
Campaign · Content · Lazer
Lazer Cage KinetiCore: a flagship helmet launch, owned end to end.
Strategy, budget, shoot production and final delivery across video, photography and 3D.
Read the case study →What I do
Design, content and digital products for brands.
01
Graphic design
Identities, campaigns, packaging and print that hold together at every touchpoint.
See it in → Dyson V8 · Lazer packaging
02
Content
3D product renders, photo, video and AI-assisted imagery, art-directed to brand standard.
See it in → Lazer Cage · Ghost E-Riot
03
Digital products
Websites and tools, from user research to design and build.
See it in → Mountain Bike United
How I work
You sign off at every stage.
01 · Brief
Goals, audience, constraints.
02 · Direction
Agree the look before production.
03 · Develop
V1, V2 and Final rounds of every stage.
04 · Deliver
Final files and a clean handover.
Dyson
“Alexi brings fresh thinking and fast, thoughtful design solutions. A real asset to the team — talented, driven, and a pleasure to work with.”
Sarah Westbrook-Stewart, Creative Head, Dyson
About
I get the system right early.
I'm Alexi Hall, a freelance brand and content designer in Edinburgh. Over 12 years I've worked in-house at Dyson and Lazer and with early-stage teams building from scratch. I set the visual language, components and flows early, so teams ship with confidence.
Start a brief
Have a brief in mind?
Tell me what you need and when you need it. I reply with how I would approach it.
alexi@alexihall.com · LinkedIn · Download CV
Freelance brand, campaign and content designer. Based in Edinburgh, working with brands everywhere.