At Dyson, I played a key role in shaping digital assets across global campaigns—crafting everything from product landing pages to CRM emails and paid social content. While Dyson is known for its high production standards, the digital side demanded equal precision, speed, and adaptability to bring the brand’s innovation to life online.

Every digital touchpoint had a role to play—whether driving product awareness, reinforcing trust, or supporting the user post-purchase. I worked to make these moments as seamless and effective as possible, combining strong visuals with a deep understanding of the brand’s tone, hierarchy, and storytelling principles.

A Wide Digital Scope

My digital work spanned the full customer journey:

  • Product pages and landing pages – Designed for both desktop and mobile, focused on clearly communicating product benefits and guiding users toward conversion.

  • Email campaigns – From new product launches to post-purchase support, I created emails that not only drove sales but helped owners get the most from their machines.

  • Ecommerce assets – Adapted Dyson creative for third-party retailers, ensuring consistent brand representation across varying platform specs.

  • Digital ads and social assets – Built performance-focused assets across sizes and formats, tailored to campaign goals and local market needs.

Fast-Paced and Cross-Functional

Detail-Driven, Performance-Minded

Digital campaigns moved quickly. I often worked as part of a fast-moving team, collaborating with developers, copywriters, UX specialists, and global markets to ensure assets were built accurately and delivered on time. I kept a close eye on specs, responsive behaviour, and user flow to make sure designs worked as intended across platforms.

From one-off banner sets to multi-market product launches, I delivered digital creative that was clean, considered, and on-brand. My work balanced design craft with the practical needs of high-performing digital content—always aimed at creating a better experience for Dyson’s customers, wherever they were in the journey.