Dyson V8 Out-of-Home Advertising Campaign

Client

Dyson in-house

Year

2017

Overview & the challenge

The Dyson V8 cordless vacuum cleaner revolutionised home cleaning with its powerful, lightweight design. To support its launch, the marketing team implemented an omnichannel advertising strategy. This is an out-of-home placement that I helped to create for a metro station in Milan.

The placement aimed to:

  • Create high-impact brand visibility in a bustling urban environment.
  • Showcase the Dyson V8’s innovative features in a visually compelling way.
  • Integrate seamlessly into Dyson’s broader omnichannel marketing efforts.

I was the sole in-house creative responsible for preparing final production files for communication materials across the Southern European markets. For this large-scale out-of-home installation, I ensured all assets were correctly formatted and production-ready, including:

⸺ Billboard Design

Finalised and optimised 16 billboard visuals, ensuring accurate scaling, alignment, and colour consistency to maintain Dyson’s premium brand standards.

⸺ Floor Vinyl Graphics

Prepared five large-format floor vinyl graphics, ensuring seamless tiling, and suitability for high-traffic areas.

⸺ Visual Cohesion

Maintained brand integrity by meticulously refining type, colour, and layout details to align with Dyson’s broader advertising campaign and high production standards.

The Outcome

Key Takeaways

The campaign delivered:

  • Unmissable Impact: A visually striking takeover that captivated the attention of thousands of daily commuters.
  • Brand Awareness: Heightened visibility for the Dyson V8 in a key European market.
  • Integrated Messaging: Seamless alignment with Dyson’s omnichannel strategy, reinforcing the product’s launch across multiple touchpoints.

This project showcased my ability to:

  • Produce high-quality, attention-grabbing artwork for out-of-home advertising that effectively conveys product features.
  • Ensure visual consistency and precision across large-scale assets, adapting designs for various public spaces.
  • Collaborate with global creative and advertising teams to translate creative intent into artwork that integrates seamlessly with wider campaign strategies.

The Milan metro station takeover exemplified Dyson’s bold approach to advertising, and my contribution played a critical role in driving awareness for the Dyson V8 cordless vacuum cleaner.