Crafting a Cohesive Packaging Identity for Essencraft’s New Products

Client

Freelance

Year

2023

Overview & the challenge

This freelance project involved developing innovative packaging concepts for Essencraft, including their flagship product, Shilajit resin. The objective was to design packaging that was functional, visually striking, and aligned with their brand identity. The scope extended beyond aesthetics, providing strategic branding recommendations and practical solutions to fit Essencraft’s needs.

Essencraft required packaging concepts that worked across multiple product types while maintaining consistency and appeal. The designs needed to:

  • Reflect the brand’s core identity.
  • Provide flexibility for different product types.
  • Leverage off-the-shelf packaging solutions to avoid custom manufacturing.

As a freelance creative, I was responsible for delivering end-to-end design solutions:

⸺ Initial Concept Development

I created five distinct packaging design concepts presented as digital mockups. Each concept balanced visual impact and practicality while staying true to Essencraft’s brand ethos.

⸺ Branding Refinement

In collaboration with Essencraft, I adjusted key branding elements to enhance cohesion across the product range.

⸺ Final Deliverables

Once the preferred concept was chosen, I refined the design and provided open artwork files for both packaging production and digital use, ensuring seamless implementation across all channels.

⸺ Material and Production Recommendations

I advised on suitable materials and practical packaging characteristics, ensuring the designs were not only visually effective but also production-ready.

The Outcome

Key Takeaways

The final designs offered Essencraft:

  • Packaging solutions that were instantly recognisable and resonated with their target audience.
  • A cohesive brand presentation across product lines.
  • Practical, cost-effective options that supported scalability.

This project exemplifies my ability to:

  • Combine functionality with aesthetic appeal in packaging design.
  • Deliver comprehensive branding strategies alongside design work.
  • Understand market dynamics and tailor solutions to ensure products stand out.

By blending creative vision with strategic insight, I provided Essencraft with a packaging framework that reinforced their brand identity while meeting their practical requirements.