Building a Cohesive Identity for a New Outdoor Sports Marketing Brand
Client
LOAM in-house
Year
2024
Overview & the challenge
LOAM’s journey to becoming a standout brand in outdoor sports marketing started with a blank canvas. As the lead creative, I was tasked with not just designing a visual identity but shaping a brand that truly reflected the company’s values and ambitions.
As a new outdoor sports marketing agency based in Scotland, LOAM needed:
- A distinct visual identity to stand out in a competitive industry.
- A clear brand strategy aligned with business development goals.
- Scalable systems to manage digital and social channels effectively.
Dark Blue
Sand Drift
Blue Dianne
Iron
In my role as the lead creative, I was responsible for:
⸺ Brand Foundation
Conducting workshops with the leadership team to uncover LOAM’s core values and long-term goals. These insights formed the backbone of the brand’s visual and strategic direction.
⸺ Visual Identity
Designing a cohesive and impactful look and feel that resonated with LOAM’s ethos and target audience.
⸺ Digital Presence
Developing a user-focused website that encapsulated LOAM’s brand essence and establishing a cohesive, engaging social media presence.
⸺ Systems Implementation
Creating efficient workflows and processes to ensure consistent messaging across all touchpoints.
⸺ Creative Leadership
Continuing to guide the creative direction across all projects, ensuring alignment with LOAM’s identity and audience expectations.
The Outcome
Key Takeaways
The brand identity and systems I developed enabled LOAM to:
- Establish a distinctive presence in the outdoor sports marketing industry.
- Communicate consistently and effectively across all channels.
- Build a scalable digital infrastructure to support business growth.
This project highlights my ability to:
- Translate core values and business goals into a cohesive brand identity.
- Create impactful visual and digital assets that drive engagement.
- Build robust systems that ensure long-term brand consistency.
LOAM’s identity continues to evolve, but the foundations I laid remain integral to its ongoing success.
