Privacy
Privacy policy: Lazer dashboard
Last updated: 10 November 2026
This page covers one private tool: a reporting dashboard that Alexi Hall built for his own use. It is not a public app, and nobody else signs in to it.
What it accesses
The tool asks for read-only access to one Google Analytics 4 property (the website analytics for lazersport.com) through the Google Analytics Data API. The permission is “View your Google Analytics data” (analytics.readonly). It cannot change, add or delete anything in Google Analytics.
What data it uses
Only aggregate website statistics: visit counts, engagement, traffic channels, device types, countries and page paths, grouped by week. It does not access, collect or store personal information about individual website visitors.
What happens to the data
Once a week the tool downloads those aggregate figures and shows them in a private reporting dashboard. The figures are not sold, shared with advertisers or used for anything else.
Storage and sign-in
The Google sign-in token is stored only on Alexi Hall’s own computer. Nothing is sent to anyone else.
Google API Services
Use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.
Revoking access
Access can be removed at any time at myaccount.google.com/permissions.
Contact
Alexi Hall, alexi@alexihall.com
Freelance brand, campaign and content designer. Based in Edinburgh, working with brands everywhere.