Work
Brand, campaign and content work for Lazer, Dyson and more.
Projects across brand, campaigns, content, packaging and digital.
Campaign · Dyson
Dyson V8 Milan metro takeover
Production files for a large-scale takeover, as sole in-house creative for Southern Europe.
16 billboards · 5 floor vinylsContent · Social
Fort William Mountain Festival
Speaker stories turned into carousel posts that sold 610 more tickets.
+29% ticket salesBrand · Digital
LOAM
Zero brand to a systemised identity, website and content engine.
~100% rise in enquiriesContent · Lazer
Lazer content strategy
From studio photography to a 3D asset system that still powers product marketing.
€250K budget managedFilm · Ghost
Ghost E-Riot launch film
A story-driven launch film from concept to final cut.
30 assets · 2 weeksPackaging · Lazer
Lazer packaging
One system flexed across the range and rolled out globally.
5 box types · 2 technologiesBrand · Lazer
Lazer brand book
Research, workshops and the first Lazer brand guide.
Used by every agency partnerDigital · UX/UI
Mountain Bike United
An app and admin platform for the global mountain biking community.
iOS app + business platformPrint · Dyson
Dyson print production
Production-ready artwork across hundreds of campaigns.
20+ languages · 4 yearsEvent · Dyson
Dyson Supersonic press event
Artworking an immersive press event for the Supersonic launch.
Paris · launch weekDigital · Dyson
Dyson digital campaign assets
Digital campaign assets across global markets.
Landing pages · CRM · paid socialBrand · Lazer
Lazer KinetiCore campaign
Creative direction across a global technology launch.
1.5-year global launchStart a brief
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alexi@alexihall.com · LinkedIn · Download CV
Freelance brand, campaign and content designer. Based in Edinburgh, working with brands everywhere.