Dyson V8 — preparing a Milan metro takeover for production at scale

As the sole in-house creative for Southern European markets, I prepared final production files for a large-scale Milan metro takeover — 16 billboards and 5 floor vinyl graphics, production-ready to Dyson’s premium brand standard.

Client
Dyson in-house
Year
2017
My role
In-country Artworker
Skills demonstrated
Artworking for OOH/large format Colour & brand consistency Production specs & pre-flight Cross-market collaboration

16

Billboard visuals finalised for the takeover

5

Large-format floor vinyl graphics produced

1

Sole in-house creative for Southern European production

Overview & the challenge

The Dyson V8 cordless vacuum revolutionised home cleaning with its powerful, lightweight design. This was the out-of-home placement I helped create for a metro station in Milan, as part of a wider omnichannel launch.

As the sole in-house creative responsible for Southern European production, I ensured every asset was correctly formatted and production-ready for a high-traffic public environment.

What I delivered

  • 01 Billboard designFinalised and optimised 16 billboard visuals, ensuring accurate scaling, alignment and colour consistency to Dyson's premium standard.
  • 02 Floor vinyl graphics Prepared five large-format floor vinyl graphics, ensuring seamless tiling for high-traffic areas.
  • 03 Refined type, colour and layout to align with Dyson's broader campaign and high production standards.

The takeover

Dyson V8 Out-of-Home Advertising Campaign showcasing a sleek design in a busy urban setting. - Alexi Hall
Billboard visuals. Scaled, aligned and colour-checked against Dyson's brand standards before going to print.
The OOH placement in situ. As sole in-house creative on this placement, I was responsible for every production file that made this environment work as one cohesive brand moment.
Dyson V8 Out-of-Home Advertising Campaign showcasing powerful, cordless vacuum technology in a bustling urban setting. - Alexi Hall
Close-up of the V8's feature messaging. Refined type, colour and layout to retain consistency with Dyson's wider campaign across Europe.
Dyson V8 out-of-home advertising campaign featuring a striking floor design in a busy subway station. - Alexi Hall
Floor vinyl graphic for the high-traffic concourse. The creative intent called for a top-down shot of the V8 from the Dyson product image library, but at that scale the image would have pixellated. So I had it redrawn as a vector illustration instead, keeping the image crisp at full floor-vinyl size.
"Alexi brings fresh thinking and fast, thoughtful design solutions. A real asset to the team: Talented, driven, and a pleasure to work with. His future is bright." — Sarah Westbrook-Stewart, Creative Head, Dyson

The outcome

The takeover delivered unmissable impact for thousands of daily commuters, heightened visibility for the V8 in a key European market, and seamless alignment with Dyson’s omnichannel launch strategy.

Related Projects

Mountain Festival content strategy

Led social activation end-to-end — +95% Facebook reach, +29% ticket sales against the prior year.

Mobile app design showcasing Mountain Bike United UX & UI Design for events, activities, and user engagement. - Alexi Hall

Mountain Bike United UX & UI Design

Defined the brand visual language, scaled it into UI design, and built the UX to support it — end-to-end design ownership for the global mountain biking community's all-in-one platform.

Ghost E-Riot Photo and Video Production

Concepted and led production end-to-end on a story-led launch film, delivering a hero video, 30 supporting assets and 150+ photos in a two-week turnaround.

View All Projects

Privacy Preference Center

Privacy Preferences