3D Helmet Material Integration
I worked as Content Coordinator for Lazer where I led the transition from studio-created imagery to 3D-created visuals for the global product portfolio as part of a €250K project. Leveraging my relationship with the content creation agency, I negotiated additional content at no extra financial cost – they were keen to showcase their new 3D capabilities now that all product models were available in the 3D “toolbox.”
At the same time, we needed a clear way to communicate the material design of a new product I was producing a video for. I storyboarded a key shot: a mid-action
moment where the outer shell tears away to reveal the internal structure. I then coordinated closely between the agency and the videographer, facilitating the transfer of original footage and detailed camera specifications. This allowed the agency to accurately recreate the product’s position, depth of field, and movement in 3D, and to design a seamless transition from a real-world lifestyle environment into a fully 3D scene that matched the storyboard vision.
Then I managed the handover of the 3D assets back to the videographer, who integrated the sequence into the final edit.
