Dyson Paris Hair Science — artworking an immersive press event for the Supersonic launch
For the launch of the Dyson Supersonic — Dyson’s first Personal Care product — I was the in-country artworker translating complex lab-based research into production-ready event graphics for French press.
Overview & the challenge
Dyson was already renowned for Floor Care innovation, but the Supersonic required demonstrating a deep understanding of hair and its interaction with heat — establishing Dyson as a credible authority in hair science for French journalists.
The event needed to visually communicate the research behind the Supersonic and translate complex lab work into engaging, memorable visuals.
What I delivered
- 01 Printed graphics & lightboxesPrepared final artwork for large-scale printed graphics and lightboxes — checking scale, multi-panel alignment, and Pantone/CMYK matching.
- 02 Vinyl & Perspex production Ensured vinyl graphics inside Perspex would print and apply correctly on-site.
- 03 Event flyer artworkFormatted and refined the event flyer to Dyson's brand standards.
Inside the event
The outcome
Journalists experienced first-hand the depth of Dyson’s research, and the cohesive visual storytelling reinforced Dyson’s narrative of engineering excellence — with precise, on-brand production execution across every event material.
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