€250K
Budget managed, forecast accurately against final spend
4+
New capabilities unlocked — feature imagery, lifestyle imagery, product video, 360 spin e-commerce imagery
1
Asset library built as a foundation for ongoing content
Overview & the challenge
Lazer was using traditional studio photography for product imagery, but as the brand grew, so did the need for a more structured, scalable, high-quality approach.
I led the transition to high-end 3D-rendered imagery, managing a €250,000 budget with accurate forecasting and final expenditure aligning with initial estimates.
What I achieved
- 01 Cross-functional deliveryCollaborated with R&D for precise design files and with 3D agencies on render accuracy, while keeping brand consistency with internal stakeholders.
- 02 3D art directionOversaw 3D environments for technically accurate, visually compelling renders — including lifestyle imagery shown ahead of physical production.
- 03 Systems & governanceImplemented a structured file-naming convention and asset distribution system across the business.
- 04 New creative capabilityUnlocked cost-effective product video by animating existing 3D files.
- 05 Extended sell-in windowUnlocked capability to provide complete sell-in materials before physical sample availability.
The 3D asset library
"Alexi is a professional creative, with a sharp eye for brand voice. He brought fresh ideas, clear communication, and consistently elevated the team's creative output."— Christopher Smith, USA Marketing Manager, Lazer at Shimano North America
The outcome
Content creation became a structured, strategic function aligned with business needs. 3D workflows reduced the cost and time required for product visuals while increasing flexibility, and the resulting asset library became the foundation for Lazer’s ongoing content creation.
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