Dyson Print Production — production-ready artwork at scale, across markets and languages

Across four years as an artworker for Dyson, I worked on hundreds of campaigns across every print format — adapting layouts for over 20 languages while keeping every asset on-brand and production-ready.


Client
Dyson in-house
Year
2014 – 2018
My role
Artworker
Skills demonstrated
Print production Pre-flight & colour management Multi-language artworking Cross-functional collaboration Adobe InDesign Adobe Acrobat

4 yrs

Producing print artwork across the Dyson portfolio

20+

Languages adapted, from Arabic to Cyrillic and Latin scripts

100s

Campaigns delivered across retail, brochure, OOH and lightbox formats

Overview

I worked on hundreds of campaigns across all kinds of print formats — retail displays, brochures, lightboxes, window vinyls and large-scale OOH — supporting consistent creative through to final production.

A significant part of the role was producing artwork for international markets — adapting layouts and typography for a wide mix of languages and reading directions while keeping everything clear, accessible and on-brand.

Production know-how

  • 01 Print-ready preparationPrepared artwork to detailed print specs — bleed, trim, resolution — and ran pre-flight checks to catch issues early.
  • 02 Colour & mechanicalsManaged colour separations, Pantone matching and well-structured, layered mechanicals for printer handover.
  • 03 Brand consistency at scaleAdapted layouts to suit formats from a single leaflet to a 20+ language multi-market rollout.
  • 04 Cross-functional collaborationWorked closely with in-house teams to keep production on schedule.

Selected print production

Print ads.
Brochures.
Dyson Print Production showcasing the Dyson Link app for global campaigns and retail marketing strategies. - Alexi Hall
Training manuals.
Retail shop-in-shops.
Owned Dyson stores.
"Alexi brings fresh thinking and fast, thoughtful design solutions. A real asset to the team: Talented, driven, and a pleasure to work with. His future is bright." — Sarah Westbrook-Stewart, Creative Head, Dyson

The outcome

Across four years, this work supported the delivery of high-quality, consistent creative across Dyson’s global retail and campaign output. Production-ready artwork at scale, adapted carefully for different markets.

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