Work
Brand, campaign
and content work
for Lazer, Dyson
and more.
Fifteen projects across brand, campaigns, content, packaging and digital. Each one shows the brief, what I did and the result.
Featured
Campaign · Content · Lazer
Lazer Cage KinetiCore
Full ownership of a flagship helmet launch: strategy, budget, shoot production and delivery across video, photo and 3D.
Campaign · Dyson
Dyson V8 Milan metro takeover
Production files for a large-scale takeover, as sole in-house creative for Southern Europe.
Content · Social
Fort William Mountain Festival
Speaker stories turned into carousel posts that sold 610 more tickets.
Brand · Digital
LOAM
Zero brand to a systemised identity, website and content engine.
Content · Lazer
Lazer content strategy
From studio photography to a 3D asset system that still powers product marketing.
Film · Ghost
Ghost E-Riot launch film
A story-driven launch film from concept to final cut.
Packaging · Lazer
Lazer packaging
One system flexed across the range and rolled out globally.
Brand · Lazer
Lazer brand book
Research, workshops and the first Lazer brand guide.
Digital · UX/UI
Mountain Bike United
An app and admin platform for the global mountain biking community.
Print · Dyson
Dyson print production
Production-ready artwork across hundreds of campaigns.
Event · Dyson
Dyson Supersonic press event
Artworking an immersive press event for the Supersonic launch.
Digital · Dyson
Dyson digital campaign assets
Digital campaign assets across global markets.
Brand · Lazer
Lazer KinetiCore campaign
Creative direction across a global technology launch.
Photo · Lazer
Lazer Vento and Strada shoot
Art-directing a road shoot that captures the sport, not just the product.
Packaging · Essencraft
Essencraft packaging concepts
A packaging system built from one product, with no brand book to start from.
Like what you see?
Tell me about your brief and I will tell you how I would approach it.
Alexi Hall
Freelance brand, campaign and content designer. Based in Edinburgh, working with brands everywhere.
© Alexi Hall