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What I do
Multiple disciplines. One person accountable for all of it.
Most creative solutions need more than one discipline. Having one designer across everything keeps your brand consistent, from the content you create to how it’s showcased on your website.
01
Graphic design
Identities, campaigns and print that hold together at every touchpoint, from a packaging line to a global launch.
- Brand identity and guidelines
- Campaign and advertising artwork
- Packaging and print production
- Presentations and sales collateral
See it in → Dyson V8 Campaign · Lazer Packaging
02
Content
Product imagery and campaign content using 3D and AI workflows, art-directed to brand standard.
- 3D product renders and colourways
- AI-assisted feature and campaign imagery
- Photo and video production
- Social and launch content
See it in → Lazer KinetiCore Content · Ghost E-Riot
03
Digital products
Websites and digital tools designed around the people who use them. Researched, designed and built end-to-end.
- User research and journeys
- Website design and build
- Design systems
See it in → Mountain Bike United
How I work
A structured process, with your sign-off at each stage.
I plan the process up front and agree the key decision points with you. You and your stakeholders give feedback at the right stage, and everyone is confident in what goes out.
01
Brief and discovery
Goals, audience, constraints. For digital work, the users themselves.
Checkpoint · agree the brief
02
Direction
References, key styled frames or user flows, so the direction is agreed before production starts.
Checkpoint · choose a direction
03
Develop
V1, V2, V3, with your feedback gathered at each round.
Checkpoint · every round
04
Deliver
Final files, launch or build, and a clean handover your team can run with.
Checkpoint · sign-off
Why work with me
Agency-level process, working directly with the designer.
Attention to detail
Working with Dyson set the standard for me. I keep refining until every detail is right.
Direct contact
The person in the meeting is the person doing the work, from brief to final files.
Problems solved in real time
I’ll come in or jump on a call to work things through with you, so decisions get made quickly.
Professionally run
Clear plans, timelines and file handover on every project.
Ways to work together
Project, retainer or embedded.
Projects
A defined outcome
A brand, a campaign, a website. Scoped and priced up front.
Ongoing content
A monthly retainer
A steady flow of imagery and content for product brands, on an agreed monthly plan.
Embedded
Part of your team
Senior creative cover for a launch, a busy season or a gap in the team.
Mountain Bike United UX & UI Design
Defined the brand visual language, scaled it into UI design, and built the UX to support it — end-to-end design ownership for the global mountain biking community's all-in-one platform.
Mountain Festival content strategy
Led social activation end-to-end — +95% Facebook reach, +29% ticket sales against the prior year.
Outdoor Marketing Agency Brand Creation
Took an agency from zero brand to a fully systemised identity. Logo, site, and content engine driving a 400% YoY increase in client enquiries.
Dyson Hair Science Press Event Graphics
Sole in-country artworker for Dyson's Paris hair science press event, producing print-ready event graphics, lightboxes and flyer artwork for French press to brand standard.
Have a brief in mind?
Open to freelance briefs in brand, campaign and content work. Based in Edinburgh, remote-friendly.